Visual
Tone Guide
This is what Slim Glasses looks and sounds like. Use this as the reference for anything the band puts into the world, social posts, flyers, merch, video, press. Stay inside these rules and everything stays unmistakably Slim Glasses.
Before colors and fonts, the feeling. Slim Glasses is four voices and four songwriters built on harmony. The visual world is warm, analog, and intimate, closer to a worn record sleeve than a polished tech brand. Everything should feel hand-made, lived-in, and built for listening.
The feeling
Liner notes from a record you found in a crate. Warm low light, grain, ink on cream paper. A four-piece in a room, not a brand on a billboard.
Never this
Cold, corporate, trend-chasing, over-designed, neon, sterile, or loud for the sake of being loud. If it feels like an ad, it’s wrong.
A deep purple-ink base, warm cream as the “paper,” coral and brass as accents. Dark and moody with warm light, never bright white backgrounds. Use ink and cream for almost everything; coral and brass are seasoning, not the meal.
The four dots in the logo are the heart of the brand: one color per member. Use them together to represent the whole band, or individually to tag a member. Never reassign them, never add a fifth.
Three typefaces, each with one job. A characterful italic display serif for names and headlines, a refined serif for body, and a condensed sans for small labels and metadata. Never substitute system fonts.
The Slim Glasses wordmark is a curly retro script carrying four colored dots, one per member, woven into the flourishes. The dots are non-negotiable: they are the band’s identity. Give the mark room to breathe and never alter its proportions or colors. The logo’s home is Ink (#0F0820), the brand’s true dark, use the light / cream version of the mark there.
- Keep the four dots, in their assigned colors, always.
- Give it generous clear space on all sides.
- Use the light version on dark, the dark version on light.
- Scale it proportionally, keep the script legible.
- Recolor, remove, or rearrange the four dots.
- Stretch, squash, rotate, or add effects.
- Place it on a busy photo with no contrast.
- Crowd it with other elements or text.
Texture is what makes Slim Glasses feel printed instead of digital. Every surface carries subtle layers, film grain, aged paper, a faint fabric weave, and warm spots. It should always feel like ink on paper, never like a clean screen.
- Subtle film grain over everything.
- Warm cream “paper” tone under the dark.
- Faint foxing spots, like an aged sleeve.
- Photos treated in duotone (ink to cream) with grain.
- Texture is felt, not seen, never heavy or muddy.
- No clean flat pure-white surfaces.
- No glossy, plastic, or high-gloss effects.
- Photos are never raw full-color snapshots.
The writing matches the look: warm, sincere, a little literary, never corporate or hype. Slim Glasses talks like four friends who care about songs, not a brand chasing attention.
We sound like
Warm, grounded, story-first. Plain-spoken but thoughtful. Focused on harmony, craft, and connection. Comfortable being quiet and sincere.
We never sound like
Hype, salesy, jargon-heavy, or trend-chasing. No exclamation-stacking, no buzzwords, no manufactured urgency. No em dashes, use commas and ✦ ornaments instead.